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That accessibility reduces customer effortan important factor in building customer loyalty. Good live chat software will let the agent know where the customer is in the process and what they were doing before asking for help. That gives both parties a head start in understanding the problem intr determining the solution.

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Live chat support is conversational Many people are more comfortable expressing themselves through chat conversation than through infro formal writing.

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What could be a days-long, back-and-forth conversation through might instead be a minute intdo. Rolling out live chat support requires some careful planning and intentional de.

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